One popular way of making memes is to pair a shot from a movie or cartoon with a caption starting with the word When. They are intended to be funny, sarcastic and recognizable to a particular group of those in the know. Take, for example, the phrase “drop the mic” that led to the open-handed letting go now seen universally as meaning “end of discussion, I’m outta here.” Verizon took that meme concept and ran with it with one of their recent ad campaigns.įor purposes of business and brand marketing, we’re talking about online meme production that follows a standard format: a well-known image overprinted with a clever caption in bold white caps. That was a meme going mainstream even before the Worldwide Web.īehavioral memes are acts or gestures that enter the culture and catch on. Your customers would enjoy that feeling, right? Remember the first time you saw the billboard of someone with a milk mustache with the caption, “Got Milk?” Suddenly everyone was riffing off of the new phrase on everything from, “Got Cookies?” to Putin with a milk mustache. Memes are ideas, sayings and images that spread virally from one person to another, giving each user a chuckle and comfortable sense of being in the know. You may even be convinced how meme marketing might be right for your business. Even if your first reaction is a resounding, “Hell, no!”, read the following to feel more informed. Maybe some Millenial on your team has suggested it would be cool to use memes on the company blog or social media networks. In fact, you may think memes are about as appropriate as your kids’ drawings or pets’ pictures in business marketing. Are you meme amenable? If the term hasn’t made it into your lexicon, you may not ‘get it’ right away.
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